It's official- AdSense Video Ads
The good folks at Google AdSense have just sent out their official notice to web publishers about the new video ad units. After a few months of testing, it looks like they’ll be sticking around. I for one am thrilled- I’ve noticed these on a number of my sites, and they have done particularly well on my travel site, with videos on hotels and other accommodations. They’ve had very high CTR’s, sometimes as high as 50%.
Here is the email sent out to web publishers earlier today:
“We’re excited to announce video units, a new way to enrich your site with quality, relevant video content on an embedded, customizable YouTube player. With video units, you embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, choose individual YouTube partners, or have video units automatically target your site with relevant video. Companion and text overlay ads displayed in the video unit are relevant and non-intrusive. If you have video content of your own, you may even be able to sign up as a YouTube partner to have your content distributed to other AdSense publishers’ video units.
Video units are currently available to all publishers in the United States with English as their designated language. If you want to learn more, you can click here to visit our AdSense blog post and view some fun and educational videos to show you video units work. You can also visit our frequently asked questions.
To set up video units on your site, log in to your AdSense account today and visit the Setup page.”
Bravo AdSense folks! Brilliant Idea!