Fun with webinars and Advertiser360

I just completed a webinar interview with the founder of Advertiser 360, Peter Nguyen.  Peter also happens to be a good friend and one of the most solidly brilliant internet entrepreneurs I have ever known.  You thought I was brilliant? Meet Peter Nguyen- the man who can turn anything into a mathematical formula (and understand it), the man who has watched every documentary on Netflix, the man who will undoubtedly appear as a tight-lipped, hard working scientist in Despicable Me 2.  No wonder the ivy league is teaching his course in the classrooms, right?

Really, it was my absolute pleasure to speak with Peter and his A360 members.  Not only because Advertiser 360 is one of the few internet marketing courses that I would ever endorse, but also because it made me that much more excited to be working on a blogging course with Peter and his team.  I don’t know what it will be called, I don’t know what the cover of the book will look like, and I have no idea how I’m going to deal with having to actually work in an office to get this done… but I do know, this is going to be an exceptional course that will be very generous with my 7 figure blogging strategies.

If you’re not an Advertiser 360 member yet, I would highly recommend taking a look at the site (Advertiser360.com) and deciding if it’s right for you.  If you’re interested in the blogging course, then by all means subscribe to the blog, email list, or contact me directly because I won’t be using the bat signal… this time!

How To Raise Your Alexa Ranking (in a cool way)

Yet another little “deviant” tatic from Mitch today. In my time as a blogger and innovative Internet Entrepreneur I have found a number of different ways to do things. Now for those of you who don’t know what an Alexa ranking is, an Alexa ranking is a global ranking system which keeps track of all the top websites in the world. For instance Google has an Alexa ranking of, yes you guess it, 1. Facebook has an alexa rank of 2 and YouTube has an Alexa ranking of 3. The highest I have been able to get one of my websites on the Alexa ranking system is around 70,000 globally and that’s another thing. Alexa has both, global and local ranks which you can rank for.

So what’s the big deal about getting a really high Alexa ranking apart from bragging rights amongst the who’s who of the IM (internet marketing) industry, well in some circles people believe that your Alexa ranking is just one of the many attributes that Google looks for when ranking your website, it’s also another backlink when you think about it and everything counts right! So how does it work?

Alexa, which is now owned by Amazon, while being the authority in web ranking, doesn’t really get much data to play with, realistically when you think about it. There are over 3.4 billion people online (growing daily) literally half of the worlds population online and of those people online, I would estimate that at maximum around 10% of them would have this installed. Alexa ranks your website based on people visiting it who have the Alexa toolbar installed. Yep, you guessed it. So litrerally less that 10% of the people who visit your website, are contributing to the rank of your website. What if you could get every single person who visits your website to send that data back to Alexa and increase your Alexa ranking effortlessly. This is not a black hat strategy by any means, but rather a way to help Alexa gather more data and increase the accuracy of their rankings.   As a great side benefit, this also helps your site’s Alexa ranking, allowing you to better dominate those keywords you’re going for with Google.

How to Raise Your Alexa Rankings

The way to do this is easy, all you need to do is put some code in your footer.php file of your WordPress template, or if you are using something other than WordPress, you can do it very easily as well.

You are probably thinking to yourself, “Mitch, I get it, tell me what I gotta do and stop blabbering on with the theory.” – Ok, so what you need to do is simply past the following code into your footer and make sure you edit the part that says “yourwebsite.com” to your website name.

<div style=”display: none;”><a href=”http://www.alexa.com/siteinfo/yourwebsite.com”><script src=”http://xslt.alexa.com/site_stats/js/s/a?url=yourwebsite.com” type=”text/javascript”></script></a></div>

This has been another “interesting” broadcast by Mitch Sanders AKA The Marketing Deviant. Leave me some comment love below.

About Mitch Sanders

Mitch Sanders is the founder and editor of The Marketing Deviant Blog & International MiniBike Forum Dirt Bikes. Learn more about him here – About Mitch Sanders, connect with him on Facebook and follow him on Twitter @MitchSanders.

[SEO] First Page Google Rankings – Fact Or Fiction???

I have had many people ask me this and it’s only up until about 12 months ago that I totally smashed this preconception: “Getting your website on the first page of Google is IMPOSSIBLE!”

The funny thing about this is, I was able to get first page rankings for hundreds of keywords, targeting hundreds of different niches, all by accident. You a probably thinking “yeah right Mitch….” but I’m 100% serious here. And the coolest thing about this is you get can first page organic listings for almost any keyword while having a bunch of fun.

You see, search trends are changing, people no longer want to find a blog post and have to read it, looking at static pictures without really having any of their senses engaged. People want fun, loud, both visually and auditorally appealing content and if you haven’t caught on about what im getting to yet, I’m talking about Video.

It is 100,000,000 times easier (real number – proven with real data that I created while eating a banana) to rank on Google using video than any other medium. Not only that, you can do it in record time. You can do that because Google will rank videos higher than organic search results because Google being the smart company that they are, know how search is trending and know what people want. I have have videos rank on the first page of Google in minutes for high competition keywords, still today it blows me away.

So if there is a keyword you want to rank for on Google or any other search engine for that matter, try creating a few, to the point videos, with your keywords in them, pointing to your website and upload them to YouTube and the ton of other video search engines and see the result in a matter of minutes (not days, weeks, months or even years.)

Here is another little tip, if you were to create that video and then go and upload it to www.TubeMogul.com (don’t even get me started at the sheer coolness of this FREE web based app), TubeMogul.com will then blast that video out to 27 other video search engines all at the push of a button.

Go on, give it a try, you can thank me later.

Love, Hugs and other drugs,
Mitch Sanders

What did you think about this article? Was it helpful and what first page rankings do you have no because of it?

About Mitch Sanders

Mitch Sanders is the founder and editor of The Marketing Deviant Blog & International MiniBike Forum Dirt Bikes. Learn more about him here – About Mitch Sanders, connect with him on Facebook and follow him on Twitter @MitchSanders.

Blogging & Procrastination – How To Stop Procrastinating & Start Your Blog Or Take Your Blog To The Next Level.

Im going to be talking today about Procrastination & blogging. Its quite funny really how I decided to write this blog post, because I have procrastinated for about 3-5 days to write this actual post. So I figured what better to write, than to write how to get over it. But before I start diving into it, I should be polite and introduce myself and my writing style. I am lazy, I tend to not edit my articles and quite often have have many spelling and gramatically errors. The reason being, is that I believe in the message not the mechanisium. My writing style is that of what I think, I write so if you have trouble following it, don’t fret, it will all make sense in the end. 🙂

Ok, so lets get onto it – Hi bloggers all over the world. My name is Mitch Sanders and i’m known in the IM community as “The Marketing Deviant“. You are probably thinking, for what? What has Mitch done that makes him a “Deviant”?

Well before your mind strays too far (into the gutter hehe), I should set it straight. If we go to Google “define:deviant” we find the following two definitions:

•Deviance in a sociological context describes actions or behaviours that violate cultural norms including formally-enacted rules (e.g., crime) as well as informal violations of social norms (e.g., rejecting folkways).

•A person who deviates, especially from norms of social behavior; A thing, phenomenon, or trend that deviates from an expectation or pattern; Of or pertaining to a deviation; characterized by deviation from an expectation or a social standard

So the reason I am a “Deviant” is because I dont conform to or violate social norms, I question everything that I am fed, by the media, magazines, blog posts and always to try before I buy. What excites me is experiences rather than things, without straying to far from the point of this blog post (procrastination and blogging) I will just say that the past year and a half has been a journey not for the faint hearted. Just some of the fun I have had is 12 months of being homeless, travelling with my girlfriend overseas (Im an Australian living on the west coast of the US – in La Jolla, CA) 4 times and building my business online all at the same time. You can say that im rather an authority in the IM community from the magnatude of successors (and failures) I have to my name over the past 3-4 years in this here community. Ok, so that is a little taste of me and who I am, onto more important things – Blogging & Procrastination.

Blogging & Procrastination – How To Stop Procrastinating & Start Your Blog Or Take Your Blog To The Next Level.

More than 50% of the people (that is a 1 in 2 percent chance that im talking to you right now) that read this blog post don’t even have or write a blog of their own. Why? Thats the same reason that took me almost 2 years to start my own blog and that reason is procrastination.

Procrastination is that habit, that continual habit of putting things off (the I will do it tomorrow mentallity – which I myself have – the proof is in the pudding) more often than not we put it off until the very last minute and those tasks are tasks that NEED (and you actually really want) to accomplish.

I was reading an article the other day on Psychology Today and it was talking about how there is many ways to avoid success in your life and the most sure-fire way of doing that is procrastination. Procrastinators sabotage themselves. They put obstacles in their own path. They actually choose paths that hurt their performance.

I am a big believer that awareness is key to change and the thing that really hit me when reading this article is this:

Procrastinators tell lies to themselves. Such as, “I’ll feel more like doing this tomorrow.” Or “I work best under pressure.” But in fact they do not get the urge the next day or work best under pressure. In addition, they protect their sense of self by saying “this isn’t important.” Another big lie procrastinators indulge is that time pressure makes them more creative. Unfortunately they do not turn out to be more creative; they only feel that way. They squander their resources.

The funny thing about the above snippet is I have used all of these lines 100’s of times. You are not alone. The good news is, procrastinators are made not born so its very easy once you create the awareness to catch yourself and make a change.

Lets dive in and see what is the root cause of procrastination and how you can give it a big “kick in the butt” so you can start that blog, take your blog to the next level or make that big jump in your life, because remember, awareness is the keys to your success.

I found this great article on Darren Rowse’s blog – ProBlogger.net” where it really dives in to the pain points of why we as people do it.

Why People Procrastinate


There are many reasons why people procrastinate. But the top reasons are:

Fear – Fear of success, fear of failure, fear of not being good enough and fear of rejection are the most stand-out fears procrastinators often have. They fear starting a blog because it might not be as good as someone else’s blog. Or they fear starting a blog that no one will read. Or they fear they don’t know enough about a particular topic to start a blog. Or they fear their blog will actually be successful and that will cause them too much stress and anxiety. This list really could go on forever.

The Phrases “Should” and “Have To” – Believe it or not, by telling yourself you “have to” do something (ie: start a blog) or that you “should” be doing something, it makes you not want to do it at all. This is when procrastinating behaviors creep in.

Whole Project Thinking – When you think about starting a blog, you’re likely bombarded by all the things requiredto start a blog – you have to decide on a domain name, purchase it, then you have to choose a blogging platform, then you need to decide what you’re going to write about and you have to come up with topics and determine how often you’re going to post and then, and then, and then… Thinking of the project as a whole, rather than as small pieces, overwhelms you, which then causes you to procrastinate.

Perfectionism – Other than fear, this is the main reason people procrastinate. They get so worried that the blog they create won’t be perfect from the get-go that they don’t even bother starting it. Perfectionism causes serious stress, which is always a recipe for disaster.

Telling Yourself It’s “Too Much Work” and “Not Enough Fun” – When people think a project they want to complete is going to be more work than fun, it usually stops them in their tracks and keeps them from starting.

So now we really have a good understanding of what it is, what causes it and how we lie to ourselves to make us feel better, we have that awareness, the next key to making this stick is put into practice some strategies to make what we want to happen, happen. In order to do this we must tackle it in two stages – Mental & Physical.

Lets tackle the mental side first:

1. Feel the Fear and Do It Anyways.

Fear is one of the most powerful driving forces, if you can redirect that fear and use it as fuel to drive you to your ultimate goal, its like sticking a bottle of nitros (super fuel) onto your little motor-scooter. The best way to look at this, is jump into the future and ask yourlself – “What sort of pain will I ultimately feel if I don’t start doing this today?” I can guarantee if you look at this with the long term goal in mind, the fear that is right in front of you will almost completely disappear.

2. Remove “Should” and “Have To” from Your vocabulary.

A friend of mine puts it the best, you’re ToDo list is often a ToDon’t list. If you look back to months ago there is items on your ToDo list that are still not done and will never get done, thats because you “think you Should” do them or that you “Have To” do them. If you allowed yourself to just “do them” you would find it would flow alot easier and for those of you who know what it feels like to be in flow, you will know what im talking about.

3. View the Project In Pieces.

Im going to stick with starting the blog as the example, rather than look at this blog as It has to make me $5000/month in income, look at your first step. I need to register a domain and get hosting (I have affiliate links you can buy through if you want to give me the commissions hehe) that is a piece. You then need to find a theme, thats another piece. Break your project up into sizeable chunks.

4. Give Up Perfectionism.

No matter how hard you try, you are never going to be perfect and ultimately, do you really want to? Perfection implies “done”. Done to me means no fun, when something can be improved, it is fun, and having fun is the most important part of this whole process which I will get to next. Perfection is an idea not a reality, as humans we were born imperfect and creativity thrives on this. Look at picaso, his paintings are damn ugly, but they are some of the most beautiful and most sort after paintings in the world. Take an action towards that “piece” of your project rather than planning perfection.

5. The most important ingrediant, the magic to the mix – Make it fun!

Having fun is the most important part, making the task/project at hand a fun one is ultimately where you are going to really excel and including your kids/family is also going to propel you closer to your ultimate goals.

We have finished tackling that side, now lets move onto the physical side:

1. Plug yourself in.

When I write, I do what I call “Plug in” I put on some tunes and remove myself from my environment while im writing. Tell your friends/family that you need to focus for X minutes/hours and most importantly turn your phone on silent.

2. Start minimal.

If you are anything like me you have 25,000,000 (real number) tabs open in firefox and another half a billion open in google chrome with all the stuff you work on and articles you want to read. Next step you must take is When you plug in is, make sure you have exited all your browsers, skype, facebook and anything that could possibly distract you. Distraction is fuel for procrastination.

3. Use only what you need to get the job done.

Right now, as Im writing this article, I have notepad (yes im one of those cool, superior windows users), to give you an idea about notepad for those of you who don’t know, notepad is that basic you can’t even change the font type, style or size. Its all you need to write, get your ideas out and then put them into action. I have one browser with 1 google window open and 5 articles about procrastination to draw inspiration from.

4. Start Doing It!

As nike says (and also Tiger Woods – hehe woops) just do it. Start taking action NOW! Action is the cure for every infection you have of procrastination.

What project have you been procrastination on & Why? Comment below I would love to hear your thoughts, ideas and inspiration!

About Mitch Sanders

Mitch Sanders is the founder and editor of The Marketing Deviant Blog & International MiniBike Forum Dirt Bikes. Learn more about him here – About Mitch Sanders, connect with him on Facebook and follow him on Twitter @MitchSanders.

5 Blogging Tips I Wish I Knew Back Then

When I started blogging, wordpress was primitive, plugins were buggy, and there was no such thing as a 6 figure blogger. There really was no one classified as a “blogging guru” leaving me to learn from good old fashioned trial and error. Expensive, time-consuming, trial and error.

Here are just a few lessons I learned the hard way, and tips I wish I had known back when I started blogging…

1. Put readers needs and interests first. Most new bloggers take at least a year to truly understand how this works, even if they think they know. Constantly focusing on what your readers want will not only build your readership quickly, but also help all your blogging strategies fall into place more easily. For example, this results in well targeted advertisers and affiliate partnerships more likely to interest your readers.

2. Read other blogs, talk with other bloggers. You will learn far more about blogging through interaction than through reading, and at a much quicker pace. This is also great exposure for joint ventures, back scratching guest posts, and my favorite- blogging buddies that help keep you updated on recent news and changes in the blogosphere, even before you read them on Mashable.

3. Always test before implementing major changes. I once changed ad layouts across my entire site after reading a blogging tip that was “guaranteed to increase my earnings.” Big mistake. This cost me about $8,000 in a few short weeks, plus the time it took to reverse the changes and make friends with Google SERPS again. ALWAYS test first and implement changes slowly.

4. Avoid free blog hosting sites. These are great for casual bloggers with no MMO blogging intentions, but for the serious blogger who plans to take over the world in their blogging future… a shared hosting option is your best option, and ALWAYS have your own domain. The flexibility this offers will pay for the $5 monthly hosting fee many times over and save you the headache of having to move your freebielog later. Not convinced? Last year, a blogger came to me asking for advice. It seems they’d set up their blogger.com blog over a year before and had around a $3,000 monthly AdSense income from the site. Imagine his dismay when Google came along and shut his blog down. He had no domain of his own to turn the traffic, and no backup of alllllll that content he’d worked so diligently to build up. Which brings me to my next tip…

5. BACK UP YOUR BLOG. Oh yes, this is one every single blogger I’ve ever known has learned the hard way… so simple, you’d think we’d have figured it out right? Back up your content x 4. Back it up through wordpress and have it emailed to you using wp-backup plugin or any number of others. Test the files delivered periodically. Back up your databases from the server. Back up your theme. Back up your reader lists. This only takes a few minutes, and trust me when I say, there will be times when you need all of these!

There you go- my top 5 blogging tips I wish I knew back then… a few simple tactics that will potentially save you thousands of dollars and hours with minimal effort.

ps. hi from Australia.