I just completed a webinar interview with the founder of Advertiser 360, Peter Nguyen. Peter also happens to be a good friend and one of the most solidly brilliant internet entrepreneurs I have ever known. You thought I was brilliant? Meet Peter Nguyen- the man who can turn anything into a mathematical formula (and understand it), the man who has watched every documentary on Netflix, the man who will undoubtedly appear as a tight-lipped, hard working scientist in Despicable Me 2. No wonder the ivy league is teaching his course in the classrooms, right?
Really, it was my absolute pleasure to speak with Peter and his A360 members. Not only because Advertiser 360 is one of the few internet marketing courses that I would ever endorse, but also because it made me that much more excited to be working on a blogging course with Peter and his team. I don’t know what it will be called, I don’t know what the cover of the book will look like, and I have no idea how I’m going to deal with having to actually work in an office to get this done… but I do know, this is going to be an exceptional course that will be very generous with my 7 figure blogging strategies.
If you’re not an Advertiser 360 member yet, I would highly recommend taking a look at the site (Advertiser360.com) and deciding if it’s right for you. If you’re interested in the blogging course, then by all means subscribe to the blog, email list, or contact me directly because I won’t be using the bat signal… this time!
In my last post, I covered my “Blogging Keyword Strategy.” If you missed it, here’s a quick overview, but understand that to get the most from my backlinking strategy, you really need to read the full article and have already implemented the described keyword strategy.
Write a pillar article for each keyword, using it as the title (no variations)
Write supporting articles for each keyword (keyword used with variations)
Link the supporting articles to the pillar articles using a plugin such as KB Linker
The next step: Backlinking for Bloggers.
One of the first things bloggers learn when starting out, is to get backlinks by commenting on other people’s blogs. Particularly with the help of plugins like Commenluv, this is an extremely effective approach with a bonus of being a great way to meet fellow bloggers. Since I know you all know this already, I won’t go into detail about it, and instead will focus on more advanced tactics.
Backlinking Tactic #1: Create your own link love using Twitter
Since every Blogger on the planet uses Twitter (and if you’re not, oi- START NOW) we’ll start here. Twitter is an easy, almost overly useful SEO opportunity. First, start by adding the Twitter Tools plugin by Alex King. Don’t use the tiny url co-plugin that now comes with this. We don’t want to tinyurl the tweets and hide the keywords we’ve so carefully used to name our blog posts. Alex has done a great job simplifying this setup, so just make sure yours is set to automatically tweet blog posts when they are published.
Once you’ve tested and are sure blog posts are showing on your specified Twitter account…
Set up a facebook account where you’d like your posts to show. I opt to keep my blog posts on a specified fan or business page rather than on my personal fb page but this really depends on your own needs. Using a twitter app (I use Smart Twitter) link your fb and twitter accounts. Remember to test and make sure your tweeted blog posts are showing when you hit that magic publish button.
Set up a Yahoo profile page (also, personal or one specifically for your site if appropriate.) Link your twitter account here so your twitter feed shows in the profile.
Do this for as many sites as you would like. The more the better. FriendFeed is the most popular for this. Last I heard, FriendFeed was still “no follow” but we don’t care about that since the url’s will be showing “non tiny” and [BLOGGING TIP:] Google reads urls. (Google is so clever.)
I’ll list more of these sites at the bottom of this post, but feel free to share more in your comments.
For sites that don’t offer an automated Twitter-connect, grab your Twitter RSS and feed that to pages. Many will offer an easy option to add your RSS url. For those that don’t, if they happen to allow html, add your feed using a snippet that displays your RSS. For example, I use autoblogger (aff link) to publish one of a feed from my forums to a separate blog I also own. Not only does this drive traffic to the ad-monetized forums, but the feed pages actually rank higher than the forum pages because of the added SEO features wordpress offers. This works great for RSS exchange too; if you’ve got a blogging buddy with a similar site, you can use autoblogger to post to a specific category on their blog, automatically giving you backlinks for every post you publish and vice versa.
There are dozens of other ways to utilize this tactic but you get the idea. As you can see, using feeds and aggregators can really cut back your efforts of having to go around and place a link on sites individually. Ultimately, you can set this up so you are getting hundreds of keyword rich backlinks for every post you publish, and without an ounce of extra work. Here’s to blogging smarter, and not harder.
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Next post- more brilliant backlinking strategy.
Try this on any of the following: Facebook, Yahoo, MySpace, WordPress, LiveJournal, Blogger, FeedBurner (duh, right?) blogger (you can actually do this from just about any hosted blog site), Friendster, LinkedIn, bebo, hi5, msn live…
Backlinking is the process of acquiring incoming links to your site from other sites across the web. When done strategically, backlinking can help move your site up in the ranks, as each backlink to your site counts as a “vote” in the eyes of most search engines. Get enough votes, and your site is deemed a valuable resource and moved up in the ranks.
Smart backlinking, done well, can save you from spinning your tires in the mud and I’ll explain why. 100 links to your site that actually appear as “click here” are going to tell Google you have votes for your value with the phrase “click here.” Well obviously there are billions of “click here” links out there so this doesn’t really help you.
Instead, you want anchored backlinks. Anchored backlinks are links that read the keywords you are targeting, giving you “votes” for those keywords. This is an example of an anchored link: