SEO Basics for Bloggers

(Last Updated On: September 5, 2010)

After my last post, I spoke with several bloggers who needed a few fundamental SEO tips for their blogs. Let’s take a look at some basic, must-know SEO facts, do’s and dont’s.

SEO and Keywords
1. Use keywords in the titles of your pages.
2. Use variations of the same keywords throughout your post.
3. Proximity of keywords matters (Let’s say your going for the phrase “Make money online” – The phrase “Make money online blogging” counts more than “Make money blogging online”)
3. Use keywords for categories and tags (see my Big Bang Theory here: keyword strategy.)
-1 Q q aaaqqqaqq

SEO and Backlinks
1. Get anchored backlinks from relative sites.
2. Do not pay for backlinks.
3. Do not use backlink circles. ie. Site A links to Site B which links to Site C. Site C then links back to Site A creating a circle of one way links. Google doesn’t like this!
4. Google “reads” backlinks so even a url shown on a “no follow” site, will get indexed.

SEO and Images
1. Alt tags are essential.
2. Titles of images matter.
3. Flash is lousy for SEO – Search Engine’s are limited on reading the content embedded in Flash.

SEO Tracking
1. Use Analytics AND other tools for tracking visitors- once you see what they like, you can do follow up posts targeting the same keywords.

There you go- a handful of basic SEO do’s and dont’s for your blog. Feel free to share your own tips in your comments!

Jeni Hott on FacebookJeni Hott on InstagramJeni Hott on PinterestJeni Hott on Twitter
Jeni Hott
Professional blogger, entrepreneur, speaker, humanitarian.

My name is Jeni Hott. I’m a professional blogger and entrepreneur. You may have seen me speak, heard me on an interview, or know me from the movie Living Dot Com, where I was featured as the very first 7 figure blogger, and recognized for crossing 100 million visits back in 2013. I am honored to be considered a pioneer of the blogging world today, and one of the very first “Super Bloggers.” On a personal note… I love sushi, my son London and jet-setter travel… and I happily share my 7 figure blogging tips in exchange for frappuccinos and good conversation. Have a question? Feel free to ask- jhottinc(@) gmail. Happy Blogging!


Paid Inclusion, PPC, or SEO for Bloggers<< >>5 Blogging Tips I Wish I Knew Back Then

About the author : Jeni Hott

My name is Jeni Hott. I’m a professional blogger and entrepreneur. You may have seen me speak, heard me on an interview, or know me from the movie Living Dot Com, where I was featured as the very first 7 figure blogger, and recognized for crossing 100 million visits back in 2013. I am honored to be considered a pioneer of the blogging world today, and one of the very first “Super Bloggers.” On a personal note… I love sushi, my son London and jet-setter travel… and I happily share my 7 figure blogging tips in exchange for frappuccinos and good conversation. Have a question? Feel free to ask- jhottinc(@) gmail. Happy Blogging!

114 comments to “SEO Basics for Bloggers”

You can leave a reply or Trackback this post.
  1. Freddie - September 5, 2010 Reply

    Excellent timing Brilliant Jeni!!

    I am in the process of writing an ebook for my small business, entrepreneurial market and am finding it necessary to talk about seo and keywords. They hear about it from others, so I have to set them strait on many things as they are getting bad information.

    I needed something simple to put out there and get them familiar with the process, so thanks for the basics.

    • brilliantjeni - September 6, 2010 Reply

      Glad you found that helpful. There’s a rather new book out by Stephen Spencer and his peers- Art of Seo. Stephen just passed one along to me and I’m beyond impressed and I’m only through a few chapters. You may find that helpful too.

      Hope you’ll let me know the minute your ebook is available- would love to read it!

      • alex @ webtistic - January 17, 2011 Reply

        Hi Jeni. Yeh, helpful post, thanks. I’ve seen Stephens book too, looked pretty good. What’s you verdict on it? Worth a read? There are a few books that I like the looks of right now.

  2. Jarret - September 6, 2010 Reply

    Flash content – Google has implemented these over the past 2 years with readability only increasing.

    See the following 2 posts for more information:

    http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html
    http://googlewebmastercentral.blogspot.com/2009/06/flash-indexing-with-external-resource.html

    • brilliantjeni - September 6, 2010 Reply

      You are absolutely right- I should have clarified that and added text trumps flash but flash/image readability is improving. I was actually just talking to Stephen Spencer about this. Pretty impressive what they’re planning in this realm for the future.

    • iphone augmented reality - September 29, 2010 Reply

      For Bloggers who want to use Flash, I’d recommend them to use Javascript instead. Scripts are widely available on the net and it can give effects better than what Flash can give. The best part is that it would be easy for Google to index it. Right Jeni?

  3. Forest - September 6, 2010 Reply

    Hey Jeni, as always spot on…. Basically if any blogger follows these rules there is no more needed!

    • brilliantjeni - September 6, 2010 Reply

      I’ve got my eye on your blog- obviously your SEO skills are up to par and I hear Bing is especially loving you. I’m curious about Bing’s algorithms compared to the others. Are you doing any testing in that arena?

  4. smart meters - September 6, 2010 Reply

    These seo basics really stand useful for bloggers because these are not just seo basics but vital step to do a good seo. Keywords, backlinks and images are the way which associate witn one another.

  5. David Bain@Internet Marketing Podcast - September 6, 2010 Reply

    Good post, but all of this of course depends on whether or not the correct keyword phrases have been selected – keyword phrases that are relevant, aren’t too competitive yet still have the potential to bring in a reasonable amount of traffic.

    • brilliantjeni - September 6, 2010 Reply

      Great point David- of course all of this is dependent on selecting the correct keywords.

      I tend not to worry about competition myself but mostly because I focus on long term, big picture as opposed to faster traffic. Not sure if you caught my Big Bang Strategy, but that’s exactly why it works- it’s designed to take advantage of lower competition keyword phrases while climbing ranks for top tier keywords in the long run.

  6. Minneapolis SEO - September 6, 2010 Reply

    Great points! Regarding backlinks, I would also say that diversity is very good too. Links from related websites, blogs, forums, social media, etc. all contribute to a well rounded set of backlinks.

    • Web Design LA Spinx - September 10, 2010 Reply

      Backlinks are very important for any site but it should be from related Niche. By which you will be strong.

  7. Andy@Cheap flights tickets - September 7, 2010 Reply

    This is a a great post, basically its a very quick guide short and easy, even a dummy can do this.

  8. bookworm - September 7, 2010 Reply

    Short and to the point. Backlinking can be a painful and brutal process but so necessary in the long run.

  9. Web Design LA Spinx - September 10, 2010 Reply

    This are very up to the point tips. No more is needed more than this for good blogger,

  10. Tinh - September 15, 2010 Reply

    Basics but it is very important as most of bloggers forget while writing posts 🙂

  11. bookworm - September 22, 2010 Reply

    You couldn’t be more on point with this post. SEO is so important when blogging. What plugins do you use to help with SEO?

  12. bookworm - September 23, 2010 Reply

    I have found that if you are using WP then the all in one seo pack help out quite a bit. you just have to make sure you use switch up the usage of your keywords between the different areas.

  13. Linda@Eczema Treatment - September 23, 2010 Reply

    Very good info,brilliant jeni!
    I am still wondering which is the right thing regarding backlink circles.It is advocated in so many internet marketing courses.Another SEO tip is site loading time.Google has recently announced in public that site loading also is going to play its part in SERP.

  14. Canberra marketing - September 27, 2010 Reply

    A website has to earn its keep.
    In many cases an “ugly” website will be far more effective than a flashy website.
    The best website designers are not graphic artists, but SEO experts

  15. Property - September 27, 2010 Reply

    Thanks so much for sharing this important topic and giving useful information…

  16. shallwei - September 30, 2010 Reply

    These are basic , everyone should know

  17. vinyl graphics - October 2, 2010 Reply

    I wonder writing articles and posting it on article websites like ezeline etc, how can it help increasing the traffic ? Is there any other advantage for SEO for this ?

  18. vinyl graphics - October 2, 2010 Reply

    Amazing post thanks for shearing..

  19. Richard - October 2, 2010 Reply

    Thanks for the tips. This is a good quick start guide. Just another reason not to use flash. I don’t generally like flash because it slows down my site anyways.

  20. restaurants in karol bagh - October 4, 2010 Reply

    It is quite possible you have fixed some of this since I finally bit the bullet, decided you weren’t going to fix things after multiple support requests and permanently removed Disqus.

  21. Books - October 4, 2010 Reply

    It’s nice to see some Blogger-specific SEO guidlines, especially condensed into the most important things to think about. Thanks for this!

  22. Jesse Dictor - October 7, 2010 Reply

    This is too simplistic! You can find this information everywhere- I think it would be better to compile a longer list and site other websites. This is going to have a harder time for people to bookmark and push for you.

    • brilliantjeni - November 7, 2010 Reply

      I cover both new blogging strategies and advanced. This one is for newer bloggers, and was by request by a few just starting out. They asked for a general overview to help build their foundation- feel free to take a look at some of my more advanced strategies if you are at that level yet.

  23. hepatoblastoma - October 11, 2010 Reply

    Getting backlinks is harder then you you make it seem! And sometimes it comes down to virtually buying backlinks.

    • brilliantjeni - November 7, 2010 Reply

      I think as long as you are providing valuable content, backlinks will come easily in the long run. They sort of compound when you repeatedly show your readers you are credible and there to contribute.

      Buying backlinks- hmm.. For most monetized blogs/sites, I wouldn’t ever advise buying backlinks myself. Not worth a potential sandboxing from Google. On the other hand, I do know quite a few information blogs that have gone this route just for directory listings, etc and have great luck.

      Care to explain more on your results with this?

  24. Rohit Sane@Tech Freak Stuff - October 21, 2010 Reply

    Really very good tips for getting started in the SEO field or doing normal SEO for your SIte.. Getting Backlinks is always difficult but once you get them you se the money coming your way!!

    • brilliantjeni - November 7, 2010 Reply

      Absolutely agree Rohit! Offer great value, and people are more than willing to link back. I know from experience!

  25. jhon@mincir - November 26, 2010 Reply

    Most of the SEO specialist believe that links with no follow tags are ignored by the search engines. It is my own experience that links with no follow tags are always indexed by the search engines if they are created naturally.

  26. K. Logo - December 4, 2010 Reply

    I do really enjoy the read and especially the SEO part of it. Keep posting for more tips on this topic. Thanks

  27. Basam@silpada - December 4, 2010 Reply

    Are you taking link wheel as link circle? But links wheel is often demanded by the buyers for SEO campaign.

  28. Jason - December 12, 2010 Reply

    This is a very good post Jeni. I personally use those techniques to rank #1 for several highly competitive keywords in different niches.

    I might add that if you are targeting a set of keywords that are very competitive it can be very hard to rank on page 1 of Google or Yahoo. I’ve found that buying add space from an authority site really helps my rankings.

  29. Alex - December 24, 2010 Reply

    Thanks for stressing some of the most important things for blog creation. But I think the page design is most important because it gives the visitor a first impression that would would either make him stay on your page or leave. Competition in the internet is fierce. But your article gives people an edge when it comes to online marketing and blogging, so great post!

    Nice read!

  30. istanbul tour - December 28, 2010 Reply

    Most of the SEO specialist believe that links with no follow tags are ignored by the search engines. 😉

  31. Komodo Dragon - January 3, 2011 Reply

    Great tips. One of the things I always try to ensure is proper spacing of keywords too. For every 400-500 word article, atleast 10-15 keywords placed strategically. Also make sure to stay relevant with their usage and not just insert keywords randomly for the sake of it.

  32. iphone 5 - February 7, 2011 Reply

    nice tips ..SEO is one of best way for promation of the sites………by doing onpage, offpage optimization…….

  33. Rakesh Kumar - February 11, 2011 Reply

    Almost, i apply all methods what you have mentioned above but little confuse about usage of headings (H1, H2 and H3). Suggest me what is the benefit of headings in post?

  34. Jambaroo - February 15, 2011 Reply

    Thanks for the tips – i better get working on them quick!!

  35. search engine optimization usa - February 16, 2011 Reply

    Any other advice for bloggers interested in some light SEO? pls Share

  36. wordpress themes - February 22, 2011 Reply

    keyword is really important for any blog. one should be very careful while choosing the keywords coz thats what people search on net and if you have selected the right keyword then you’ll be doing great..

  37. Salman @ Tech Crates - February 25, 2011 Reply

    This is a great and useful post about SEO basics..Very well written

  38. Led Sign Supplies - March 3, 2011 Reply

    On the other hand, some SEO techniques can really get you in trouble and trigger your blog’s search traffic to plummet or disappear completely.

  39. p90x - March 8, 2011 Reply

    Some great SEO tips here. Thank you so much for sharing brilliantjeni.

    – Robert

  40. DailyAppNews - March 12, 2011 Reply

    I need more information about SEO. I am building my new blog. Google can detect pay backlink easily. So, no instant way to get many backlink. Blogging need more patience. if we aren’t patience, we won’t get successful from blogging.

  41. Clark Hetherington from SEO Ireland - March 21, 2011 Reply

    Hi brilliantjeni,

    This is very helpful to me. I am a newbie blogger and thus I would love to read all basic SEO topics I could find that may help my website a successful one. Cheers!

  42. neo - May 15, 2011 Reply

    hello

    do SEO but don’t overdo it

    that way it help your site a lot

  43. p90x cheap - May 26, 2011 Reply

    You should talk to your vet of course but there should be no reason she cannot take glucosamine at the same time as the anti-inflammatories.
    Best of luck to you and give her a pet for me.

  44. wordpress nulled - May 29, 2011 Reply

    Good post. Can you share more info on subject, please Also you can download wordpress themes cracked

  45. Mae@telecommuting jobs - May 31, 2011 Reply

    Your post is not only applicable for bloggers but also those who are thinking of putting up their own website. I will definitely recommend this as I have learned a lot from it myself.

  46. Justin | AdSense Flippers - June 13, 2011 Reply

    We’ve been pretty surprised at the number of clicks we get through SEO’d images. Make sure to include the title as the keyword you’re targeting and also put in an image description with that keyword again.

    When picking keywords for your images, try to use keywords that are either intuitively looked for in an image search or that have a block of images on the SERP for maximum exposure…

  47. Ehmad@ Techmug - August 8, 2011 Reply

    Ill definitley follow these tips
    Thanks mate

  48. Karen - August 12, 2011 Reply

    Thanks for your advice, I find your site very useful and encouraging.

  49. Ihadadream - September 22, 2011 Reply

    Good stuff, great explanation, Thank you…

  50. guava56 - September 25, 2011 Reply

    Great post! Thanks for sharing this blog.

  51. jakeechun - September 27, 2011 Reply

    I have been doing baclinks quite a time now but I did not do any link circle then. Thanks for post like this, I am planning to make a blog site and your post will greatly aid me with my blogsite.

  52. sasuke05 - October 12, 2011 Reply

    What a nice tips for making a money for blogging. Thanks for sharing. GREAT! | 😛

  53. Sensodyne - October 12, 2011 Reply

    I wonder about backlink! how do we know if it is backlink?

  54. wind0506 - October 17, 2011 Reply

    Great blog for the making money on blogging. Thanks for sharing it. | 😛

  55. avatar0506 - October 20, 2011 Reply

    Very nice info or tips for building a money in blogging. Thanks for sharing it. | 😛

  56. diamond56 - October 27, 2011 Reply

    Thanks for post like this, I am planning to make a blog site and your post will greatly aid me with my blogsite. This can help me a lot than anything else.

  57. Sensen - November 8, 2011 Reply

    Great tips advice! more publishing it.

  58. Social Networking - November 9, 2011 Reply

    your very useful information about SEO tips! Certain that this will be of
    great benefits for those beginners and advanced users who need SEO knowledge.

  59. ducati56 - November 11, 2011 Reply

    Site A links to Site B which links to Site C. Site C then links back to Site A creating a circle of one way links. Google doesn’t like this! | 😛

  60. Part Time Jobs - November 13, 2011 Reply

    It is yourgood site.Thanks for post like this, I am planning to make a blog site and your post will greatly aid me with my blogsite. This can help me a lot than anything else.

    diamond56´s last blog

  61. Html5 Conversion - November 19, 2011 Reply

    This info on SEO Basics is extremely helpful for a newbie blogger like myself.
    Your tips since I have been following your blog recently have been excellent.
    Thank you for all you share. we can learn more more from here.

  62. Jomson George - November 23, 2011 Reply

    yeah, i found valuable tips for every bloggers especially newbie like me regarding SEO. Thanks for sharing.

  63. Food Processing Machine - March 2, 2012 Reply

    Thanks for giving such a informative post submit here.

  64. Elena Anne - March 18, 2012 Reply

    Good post.New bloggers will definitely learn alot from this post.

  65. Datadiary - March 27, 2012 Reply

    fine post

  66. Jolene@Car Games - June 17, 2012 Reply

    I’ll immediately grasp your rss as I can not to find your email subscription link or e-newsletter service. Do you’ve any? Kindly allow me recognize so that I may subscribe. Thanks.

  67. artUPmagazine - June 20, 2012 Reply

    looks like i’ve done a bad tech by using baclink circle. thanks for the tips buddy !

  68. design, websites, hotsites, publicidade, campinas, visual, impressos, folder, cartao de visita, criacao, newsletter, e-commerce, loja virtual, e-mail marketing, digital, institucional, sistemas web, identidade, videos institucionais, marketing digital - June 27, 2012 Reply

    We are a group of volunteers and opening a brand new scheme in our community. Your web site provided us with helpful info to work on. You’ve done an impressive process and our whole community will be grateful to you.

  69. marketing - August 3, 2012 Reply

    Very interesting details you have mentioned , thankyou for posting . “Death is Nature’s expert advice to get plenty of Life.” by Johann Wolfgang von Goethe.

  70. Jacob@Webshop, Ipone App - August 9, 2012 Reply

    Interesting blog post. I love reading your information and utilizing it on my websites. Thank You!

  71. Agricultor - August 26, 2012 Reply

    Great article was what I was looking for. Success for the site

  72. Rahul Bhatt - October 8, 2012 Reply

    Very nice and useful blog. Its really very helpful to beginners, having a very good content and step by step information. thanks for sharing it with us.

  73. ARPAN - November 6, 2012 Reply

    AWESOME BLOGPOST, HELP’S ME VERY MUCH ,
    THANX FOR THIS QUALITY CONTENT

  74. Velda - November 26, 2012 Reply

    I would like to thank you for the efforts you’ve put in penning this website. I’m hoping to see the same
    high-grade content from you in the future as well.
    In fact, your creative writing abilities has encouraged me to
    get my own, personal blog now 😉

  75. Lexi - November 27, 2012 Reply

    I’ve been hearing rumblings that old school SEO is dead because of Google’s Panda and penguin update. What types of SEO techniques do you think will work best after these changes? Thanks!

  76. Joseph Sherman - November 29, 2012 Reply

    This blog is really useful for those who are starting to learn SEO. I have read all content of this blog and its really very worth to the SEO beginner. Thanks

  77. driveway contractors connecticut - December 26, 2012 Reply

    Post writing is also a excitement, if you be acquainted with then you can write otherwise
    it is complex to write.

  78. cheap flights pakistan - January 11, 2013 Reply

    great source, totally agree I must say its always good to see what others are writing about seo, I should add that you should use a url shortner like bit.ly and even google for tracking and its safe when backlinking too.

  79. Thai websites - January 27, 2013 Reply

    Yes I agree with you. One should always do things which he loves the most. In that manner I love Blogging and SEO. So am doing with full dedication

  80. Thai websites - January 27, 2013 Reply

    Excellent tips! Thanks for sharing!

  81. φρουτακια - February 19, 2013 Reply

    Great check list for the basics of SEO. Thank you

  82. Social Monkee Review - March 3, 2013 Reply

    SEO is very important and help bring traffic from search engines. Thanks for the share.

  83. Self Improvement - March 19, 2013 Reply

    Thanks a lot for sharing these useful tips. Keep up the good works.

  84. AMAN - March 22, 2013 Reply

    Thanks.. It was helpful

  85. dental implants sydney - April 14, 2013 Reply

    I think the admin of this web page is truly working hard
    in support of his website, since here every information is quality based
    information.

  86. Julius - April 21, 2013 Reply

    These are genuinely enormous ideas in regarding blogging. You have touched
    some fastidious things here. Any way keep up wrinting.

  87. Phil - April 29, 2013 Reply

    If some one wants to be updated with hottest technologies
    afterward he must be go to see this web site and be up to date every day.

  88. Ila - May 16, 2013 Reply

    Today, while I was at work, my cousin stole my apple ipad and tested
    to see if it can survive a 25 foot drop, just so she can be a youtube sensation.
    My apple ipad is now broken and she has 83 views. I know this is
    completely off topic but I had to share it with someone!

  89. Self Improvement - May 23, 2013 Reply

    You show lots of creativity in your site. It really inspires me.

  90. Darek - May 30, 2013 Reply

    SEO is the priority not only for bloggers but for regular websites also, so it’s a must for every webmaster to know it right.

  91. regency ceiling fans - June 3, 2013 Reply

    Choosing the right fan is important because you do
    not want to waste your money on the purchase of fan from time and time again.
    And you can run a ceiling fan on about the same energy as an incandescent light bulb – a tenth or less what an air conditioning unit uses.
    When you go with a bamboo ceiling fan, often you will find that the
    fan actually becomes the focal point in the room.

  92. Self Improvement - June 7, 2013 Reply

    Really this is a very necessary site for any one, I would like to read more about your articles. I like this site very much.

  93. Php Script - July 17, 2013 Reply

    Advantageously, the article is really the best on this notable topic. I harmonize with your conclusions and will thirstily look forward to your approaching updates

  94. adana evden eve nakliyat - July 19, 2013 Reply

    Is this supposed to be a selling point?; because a lot of people nowadays buy Cloud Storage Services anyway to back up their personal

  95. Thomas de Buck - August 22, 2013 Reply

    Wel very good advice, nice!
    I think this backlink structure from Google is a difficult thing to understand. Main focuse should be the natural way i think..

  96. M Luqman - August 30, 2013 Reply

    Well SEO is the thing that can be learnt from experience, and it is a very big ocean. But i am still noob at SEO and want to learn some more techniques can you write an article about creating directories or setting up the seo plugin by yoast? Or if you already done that can you give me url of both of these posts cuz i can’t find them in search.

  97. Shayne - October 1, 2013 Reply

    This web site truly has all the info I wanted about this subject and didn’t know who to ask.

  98. How to Create a Website - February 13, 2014 Reply

    Thanks for your post. It is really help me.

  99. Allan Madan - February 20, 2014 Reply

    Great article I have recently started a blog and am trying to achieve optimal SEO. I find that google has made it so difficult to cheat the system. I have been told that content is King. As long as you have really great content google and other search engines will rank your articles higher.

  100. Abhishek - March 4, 2014 Reply

    Everytime I land on this blog, I get to learn a new thing. Thanks a lot for this SEO tip.

  101. 慈溪网址|余姚网址导航|上网导航|网址之家|网址大全|网址导航|安全网址|网址大全|上网导航|网址| - March 21, 2014 Reply

    You are truly a just right webmaster. The web site loading velocity is amazing. It sort of feels that you are doing any unique trick. Also, The contents are masterwork. you’ve performed a fantastic task on this topic!

  102. wireless light bulb speaker - March 31, 2014 Reply

    Normally I would not study write-up upon information sites, nevertheless i desire to say that this particular write-up quite pushed everyone to check out as well as get it done! Ones way with words is amazed us. Thanks a lot, fairly good report.

Leave a Reply

Your email address will not be published.