Backlinking is the process of acquiring incoming links to your site from other sites across the web. When done strategically, backlinking can help move your site up in the ranks, as each backlink to your site counts as a “vote” in the eyes of most search engines. Get enough votes, and your site is deemed a valuable resource and moved up in the ranks.
Smart backlinking, done well, can save you from spinning your tires in the mud and I’ll explain why. 100 links to your site that actually appear as “click here” are going to tell Google you have votes for your value with the phrase “click here.” Well obviously there are billions of “click here” links out there so this doesn’t really help you.
Instead, you want anchored backlinks. Anchored backlinks are links that read the keywords you are targeting, giving you “votes” for those keywords. This is an example of an anchored link:
Brilliantjeni shares Blogging Tips for free.
Now if that link were to appear across 5000 pages, combined with other SEO factors, I’d more than likely be ranked #1 for the keyword phrase “blogging tips.”
Easy peasy, lemon squeezy 😉